Family Business Center · Research
Research that shows up on Monday.
Active studies designed to deliver practical tools and insights directly to members. Full findings, toolkits, and demos live in the member library.
Active studies
GenAI for Personalized Marketing
2.1–2.8× higher click-through
Culturally intelligent AI ads for San Bernardino County micro-family retail and restaurants, with the largest gains for firms under five employees. Output: an open-source prompt library for Inland Empire family businesses.
Quantum-Inspired Forecasting
14–21% lower forecast error
Financial forecasting for Inland Empire family service businesses, accessible to firms without in-house data scientists. Output: an actionable policy brief for SBDCs and family business associations.
AI Adoption Barriers (pilot)
2026 faculty-led pilot
Student research teams deliver practical takeaways to members on what actually stops a family firm from adopting AI — and what removes the obstacle.